How A Criminal Defense Law Firm increased conversions by reaching a more qualified audience.

NOTE: To uphold confidentiality, the name of the firm will be omitted from this case study.

Our client, a Canadian Criminal Defence law firm, is a boutique firm that specializes in strategically defending their clients against criminal charges with the goal of protecting their criminal record and freedom. It is a team of highly-experienced lawyers committed to providing their clients with a strong and strategic defence. They are well known for defending some of the most prominent and high-profile cases.

The firm began working with Ollo Metrics to revamp its digital marketing strategies to find new clientele.

Challenge

This esteemed client faced significant hurdles in reaching a qualified audience for their services. Their cost-per-lead (CPL) was relatively high, adding to their expenses and affecting their overall profitability.

Within the first 3 months of working together, we were able to proficiently enhance their search campaigns, effectively expanding their reach to a more targeted and refined audience, resulting in a remarkable increase of 415% in conversions. Our efforts led to a significant decrease of 82% in their cost-per-click (CPC) and cost-per-lead (CPL), resulting in a more cost-effective marketing campaign and driving high-quality leads.

Solution

We solved this by…

Setting up Google Analytics and event tracking properly on the website
Conducting thorough keyword research to find high-value keywords
Separating and restructuring Google Ads campaigns
Tailoring and optimizing campaigns with a focus on high-value services
Using Performance Max Ads to optimize for conversions with the lowest CPL
Creating custom reports to measure success

Results

82%

Cost Per Lead decreased by

82%

Cost Per Click decreased by

415%

Conversions increased by

What Our Clients Have to Say

“Our law firm worked with Ollo Metrics to develop a strategy for Google ads and SEO for our current website and new website. They are professional, responsive and budget conscious. Our visibility and relevant calls for the business are the highest it has ever been. The team took the time to meet with us through the development process of the website for optimal SEO as well as paid campaign launch. They provided constructive feedback and suggested ways to improve the functionality and design of the website to increase conversions. They took the time to review our content for optimal word searches and knew how to use marketing tools to increase the visibility of our site. Also, they were able to think outside the box and provide concrete solutions to address our competitors’ tactics. The Ollo Metrics team and especially Kristina were invested in the successful launch of our new website and increased the number of our leads. Working with the Ollo Metrics team was a great experience, I would highly recommend them.”

Client

Owner, Criminal Defence Law Firm

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We are a Digital Marketing Agency in Vancouver, BC, Canada. We specialize in Google Ads, Social Media Ads, and SEO (Search Engine Optimization). What makes us different from other agencies is that we place a heavy emphasis on marketing analytics to help connect the dots between marketing costs and revenues generated.

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info@ollometrics.com
604-398-8844
301-1290 Howe St.,
Vancouver, BC, V6Z 0C2
Canada

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