How Yonah Mountain Vineyards increased year over year revenue with Digital Marketing and Google Ads

Yonah Mountain Vineyards is a family-owned winery nestled at the southeastern base of Yonah Mountain in Georgia. The vineyard spans over 200 acres and is renowned for producing a variety of award-winning wines. Their offerings include wine tastings, cave tours, and special events such as weddings and corporate gatherings. With a commitment to sustainability and quality, Yonah Mountain Vineyards has become a notable destination for wine enthusiasts and event planners alike.

Challenge

Yonah Mountain Vineyards needed to enhance their online engagement and attract more visitors to their winery, while also supporting online sales. To address this, they teamed up with Ollo Metrics to launch a full-funnel Google Ads campaign aimed at boosting website traffic, converting visitors into customers, and ultimately, growing their business in a competitive market.

By redesigning outdated digital marketing strategies, setting up custom analytics and real-time reporting, and constantly A/B testing Google Ads, Ollo Metrics increased website users by 58% and drove an unprecedented 197% increase in Google Ads conversions.

The full-funnel advertising approach helped generate awareness, engagement, and conversions, resulting in a 4.3% growth in revenue year over year.

Solution

We solved this by…

Conducting thorough competitive research to identify opportunities for differentiation and growth
Accurately configuring Google Analytics 4 and custom event tracking on the Yonah Mountain Vineyards website
Identifying high-intent keywords to focus on with Yonah’s Google ad campaigns
Continually testing & optimizing ad creative, copy, keywords, audiences and geotargeting
Using weighted goal values to optimize for high-value conversions
Building custom dashboards to assess performance and inform strategic decision making

Results

▲ 58%

Increase in New Website Users

▲ 86%

Increase in clicks from our Google Ads

▲ 31%

Increase in ROAS from our Google ads

▲ 197%

Increase in Google Ads conversions

What Our Clients Have to Say

“ I have changed verticals but still use the great team at Ollo. Ever since engaging Ollo for my winery client we have seen major increases in both foot traffic and sales. Ollo is helping us close out 2023 with a bang!”

Russell Sauve

Marketing Manager, Yonah Mountain Vineyards

Talk With Us About Your Digital Marketing Needs

Schedule a call with an Ollo Metrics Strategist and find opportunities for growth in your business.

We are a Digital Marketing Agency in Vancouver, BC, Canada. We specialize in Google Ads, Social Media Ads, and SEO (Search Engine Optimization). What makes us different from other agencies is that we place a heavy emphasis on marketing analytics to help connect the dots between marketing costs and revenues generated.

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info@ollometrics.com
604-398-8844
301-1290 Howe St.,
Vancouver, BC, V6Z 0C2
Canada

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