How Kintec Shifted Sales Channels During the Provincial-Wide Shut Down

Kintec: Footwear + Orthotics has been fitting British Columbians with footwear, bracing and custom orthotics since opening their doors in Vancouver in 1991. They now have 11 locations that reach across the Lower Mainland and an e-commerce site that serves Canadians nation-wide.

In early 2020, Kintec hired Ollo Metrics to help their in-house marketing team with digital marketing strategies to drive business to their e-commerce store and bricks & mortar locations. Then COVID-19 happened.

Challenge

When the COVID-19 pandemic forced the province to shut down all non-essential businesses, it put Kintec in a tough spot. Their hands-on, custom-fitted footwear approach had to shift but still deliver the same results to help people stay active.

So while their internal team went to work making accommodations for reopening, including their new One2One program, Ollo Metrics helped them aggressively pivot demand to their e-commerce website.

In Q2 of 2020, we scaled up their Google Ads account while maintaining an 869% Return on Ad Spend (ROAS). Using a mix of Dynamic Campaigns, new keyword research, and website optimization, we were able to decrease Cost Per Click by 58% and decrease the Bounce Rate from Google Ads by 94%.

Over the course of the three months, from Google Ads traffic alone, Kintec saw their E-commerce Conversion Rate increase by 536% and Total Revenue increase by 1,826% year-over-year.

Solution

We solved this by…

Extensive keyword and competitive research
Scaling ROI-positive Google campaigns with real-time data
Using Dynamic Search Ads to find new opportunities and lower cost per click
Creating relevant ad campaigns with language sensitive to the current pandemic climate
Optimizing website content and organization for seamless user experience and engagement
Custom analytics dashboards to measure data weekly during the volatile COVID-19 market

Results

869%

Return on Ad Spend

58%

Decrease in Cost Per Click

94%

Decrease in Bounce Rate

536%

Increase in E-commerce Conversion Rate

1,826%

Increase in Revenue

What Our Clients Have to Say

“The team at Ollo Metrics was instrumental in helping Kintec shift sales channels during the Provincial-wide shutdown. Through regular conversations with Warren, Charles and Lauren, Kintec was able to adapt our communication promptly to ensure our messaging was relevant. Kintec was able to see immediate results both in the number of on-line sessions and sales. Ollo Metrics constantly goes above and beyond our expectations. I highly recommend their service.”

Tyler Ireland

Marketing Manager, Kintec

Talk With Us About Conversion Rate Optimization

Schedule a free call with an Ollo Metrics’ Expert and take control of your digital marketing.

We are a Digital Marketing Agency in Vancouver, BC, Canada. We specialize in Google Ads, Social Media Ads, and SEO (Search Engine Optimization). What makes us different from other agencies is that we place a heavy emphasis on marketing analytics to help connect the dots between marketing costs and revenues generated.

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info@ollometrics.com
604-398-8844
301-1290 Howe St.,
Vancouver, BC, V6Z 0C2
Canada

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