Penfolds Roofing has been installing roofs and solar panels throughout the BC Lower Mainland for more than 80 years now, and they’ve built a great relationship with both customers and their surrounding communities.
To complement their referral and print & radio advertising efforts, Penfolds was looking to find new customers and improve relationships through their digital marketing platforms.
Penfolds Roofing already has the trust and authority built around their brand name and logo with their long-standing, stellar reputation with clients and the community. By narrowing in on their target audience and ideal customer, Ollo Metrics helped to build a tangible measurement technique through custom marketing dashboards. After putting this in place and setting up proper conversion tracking on all advertising and analytics platforms, we started seeing the results we were hoping to achieve.
By constantly A/B testing our Google Ads and Facebook Ads, we were able to use the Penfolds advertising budget more effectively, helping to decreasing the Cost per Conversion on non-branded Google Ads by 74.6%.
Using the same technique as our approach to changes made to the website landing pages for our advertising campaigns, the overall website Conversion Rate increased by 278% and the rate of New Users landing on the site improved by 34%.
We solved this by…
Decrease in Cost/Conv. on non-branded Google Ads
Increase in Google Ads Click-Thru-Rate (CTR)
Increase in Conversion Rate (All Website)
Increase in New Users (All Website)
*July 1 – Dec 31, 2020 (6 months)
**All Data is Year-over-Year from 2019
“The team at Ollo Metrics have a unique talent set that allows them to take full advantage of our digital assets whether it be social media, search engine or the web. Not only are they professional & creative, they really understand the business case behind what they are doing. Warren, Charles & Lauren have thoughtful input and have a very nice blend of talents to overview the strategy. They are self-directed and come with a fresh approach while ensuring everything is backed with numbers & stats. We’ve used several firms over the years, and I’m very happy with the results produced by the team.”
President, Penfolds Roofing & Solar
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We are a Digital Marketing Agency in Vancouver, BC, Canada. We specialize in Google Ads, Social Media Ads, and SEO (Search Engine Optimization). What makes us different from other agencies is that we place a heavy emphasis on marketing analytics to help connect the dots between marketing costs and revenues generated.
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