How Echo Valley Ranch Increased Their Website Traffic & Conversions by Optimizing Their Paid Digital Marketing

Echo Valley Ranch is an eco-luxury ranch located 54 km from the town of Clinton, surrounded by nature. Due to the Covid-19 Pandemic, the Ranch reduced its guest capacity for the health and safety of its visitors. To continue operating, they shifted their service offerings to provide luxury, all-inclusive experiences.

Echo Valley Ranch was looking to find a new type of customer. They engaged Ollo Metrics to advertise their shift in services by pivoting their digital marketing efforts while complementing their new website.

Challenge

Before Covid-19, Echo Valley Ranch would comfortably accommodate up to 50 people. To ensure the safety of their guests, they had to reduce their capacity, choosing instead to host exclusive small groups with luxury, all-inclusive experiences. This decision significantly changed their offering, positioning, and target audience.

The challenge was to advertise the new Echo Valley Ranch experience and capture an audience that had previously never been targeted.

With careful and meticulous competitor, market, and keyword research, Ollo Metrics delivered Facebook and Google Ads that increased the new user website traffic (Year-over-Year) by 43.68%.

With the continuous optimization of these ads, Ollo Metrics was able to increase Echo Valley Ranch’s Click-thru-rate (CTR) for Google Search by 241.15%. In addition, the Return on Ad Spend (ROAS) for Google Ads increased by 107.49%, and the Conversion Rate for Facebook Ads increased by 68.79%.

Solution

We solved this by…

Setting up proper conversion tracking on all ad platforms
Using weighted goal values to optimize for value
Restructuring campaigns to optimize for conversions
Continuous creative optimization and narrowing on appropriate geo targets and demographics
Testing new seasonal offers and giveaways
Creative A/B testing on all campaigns
Monthly reporting and budget optimization to get the right funnel mix

Results

43.68%

Increase in new users (YoY) *

241.15%

Increase in CTR for Google Search (YoY)

107.49%

Increase in ROAS (PoP)

68.79%

Increase in Goal Conversion Rate (PoP)

*For comparison, the increase in new users prior to Covid in 2019 was 10.20%%

June 1 – Aug 30, 2021 (Peak Season)

What Our Clients Have to Say

“The Ollo Metrics team has worked with us at Echo Valley Ranch & Spa for several months to create and measure digital campaigns. We’re so impressed with their professionalism, responsiveness, and knowledge! Their reporting and digital labs have been beyond helpful for us, and we know our digital marketing is in great hands.”

Kerstin Auer

Marketing & Sales, Echo Valley Ranch

Talk With Us About Your Digital Marketing Needs

Schedule a Free Call with an Ollo Metrics Expert and take control of your digital marketing.

We are a Digital Marketing Agency in Vancouver, BC, Canada. We specialize in Google Ads, Social Media Ads, and SEO (Search Engine Optimization). What makes us different from other agencies is that we place a heavy emphasis on marketing analytics to help connect the dots between marketing costs and revenues generated.

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info@ollometrics.com
604-398-8844
301-1290 Howe St.,
Vancouver, BC, V6Z 0C2
Canada

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