How Resurgens Increased their Year Over Year Online Appointment Bookings by Implementing an Integrated Digital Marketing Strategy

Resurgens is one of the largest and most respected orthopedic practices in the United States, offering comprehensive orthopaedic medical services to residents in the Metro Atlanta area & beyond.

With 100+ physicians & 24 locations across the Metro Atlanta area, they needed a team that was ready to handle their expansive organization’s digital marketing efforts.

Ollo Metrics alongside the Resurgens marketing team, worked to drive appointment bookings and increase their year over year bookings through the creation and implementation of an integrated digital marketing strategy.

Challenge

Resurgens struggled to find an agency that was capable of juggling their many locations, budgets, services, and overall marketing strategy. As a robust and highly respected orthopedic practice they required an agency that could handle their needs and bring them closer to their appointment booking goals.

Resurgens reached out to Ollo Metrics at first just to manage Google Search ads, but after seeing the boost in performance, soon signed on for further services in Programmatic Advertising and more.

Through custom dashboard building, continual optimization of ad spend & keyword targeting, as well as implementation of programmatic ads and strategy, Ollo Metrics increased Resurgens year-over-year and boosted their online bookings and phone calls.

Solution

We solved this by…

Competitor & industry keyword research
Continual ad spend, keyword, and geotarget optimizations
Conversion tracking on events and goals through Google Tag Manager
Custom dashboard build to transparently assess performance & identity low hanging fruit
Creation & implementation of programmatic ad strategy

Results

28.7%

Increased total digital calls for appointment bookings (YoY)

33.6%

Increase in Click-Thru Rate for Google Search (YoY)

32%

Reduced Cost per Conversion

What Our Clients Have to Say

“I have been working with the people behind Ollo Metrics for over 4 years. And as amazing as their technology performs, it is their people who bring the relationship to life.”

Russel Sauve

Senior Digital Marketing Manager, Resurgens Orthopaedics

Talk With Us About Your Digital Marketing Needs

Schedule a Free Call with an Ollo Metrics Expert and take control of your digital marketing.

We are a Digital Marketing Agency in Vancouver, BC, Canada. We specialize in Google Ads, Social Media Ads, and SEO (Search Engine Optimization). What makes us different from other agencies is that we place a heavy emphasis on marketing analytics to help connect the dots between marketing costs and revenues generated.

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604-398-8844
301-1290 Howe St.,
Vancouver, BC, V6Z 0C2
Canada

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