How bc211 increased their website conversions with the optimization of their Google Ads Grant Account

bc211 is a non-profit society that connects people to community, health and government resources for help. They deliver information and referral services for community and government programs, including 211, VictimLink, and the Responsible and Problem Gambling Program.

Ollo Metrics and the bc211 team worked together to optimize their Google Grant account to increase bc211’s budget utilization and consequently their impressions, clicks to website and website conversions.

Challenge

As a not-for-profit, bc211 qualifies for the Google Ads Grant but was not fully utilizing their allocated budget. Therefore, they reached out to Ollo Metrics to help in optimizing their Google Ads campaigns to take advantage of the total grant amount.

Through continuous ad spend and keyword targeting optimization, Ollo Metrics increased bc211’s budget utilization by 676%, ad impressions by 237%, clicks to the website by 268%, and website conversions by a whopping 16,745%.

Solution

We solved this by…

Results

237%

Impressions

676%

Budget Utilization

268%

Clicks to website

16,745%

Website Conversions

What Our Clients Have to Say

“Warren and the Ollo Metrics team are a joy to work with. They are knowledgeable, collaborative, and able to explain digital marketing in an informative and approachable manner. We greatly appreciate their transparency in campaign tracking and reporting. Highly Recommended!”

Genny Krikorian

Community Engagement Coordinator, bc211

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We are a Digital Marketing Agency in Vancouver, BC, Canada. We specialize in Google Ads, Social Media Ads, and SEO (Search Engine Optimization). What makes us different from other agencies is that we place a heavy emphasis on marketing analytics to help connect the dots between marketing costs and revenues generated.

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Vancouver, BC, V6Z 0C2
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