Live Workshop
October 27, 2022
10:30am -12:00pm PST

How to Structure Your Website & Blog for SEO

We’ll show you a simple framework for organizing your website content based on user search intent, helping you to rank higher.

‘Website architecture’ is how a website’s pages are structured and linked together. An ideal website architecture helps users and search engine crawlers easily find what they’re looking for on your website.

Most businesses face problems because as they add more content to their website, their website architecture gets cluttered and confusing. This leads to a worse experience for users and will hurt your search engine authority in the long run.

Register for this workshop and you will learn:

Free Resources

In addition to what you will learn in our workshop, we want to give you exclusive access to our most essential keyword planning tools. Emmert Wolf once wrote that “a man is only as good as his tools,” and we can assure you that these tools will elevate your keyword planning skills to the next level.

Presenter

Warren Thompson
CO-FOUNDER & MANAGING DIRECTOR

Warren has 13+ years of experience in marketing. His expertise crosses many facets of marketing and digital marketing including brand strategy, web design, content strategy, copywriting, SEO, analytics, online paid ads, funnels, and more. In his last role, as Marketing Director at Kintec: Footwear + Orthotics, Warren built a cross-functional marketing team of seven while consistently achieving record year-over-year sales numbers. In 2018, he co-founded Ollo Metrics and has helped dozens of clients achieve unprecedented success in digital marketing as seen in many of Ollo Metric’s case studies. When he’s not working with Ollo Metrics clients, he teaches digital marketing classes and presents at BrainStation, Small Business BC, Vancouver Startup Week, PPC Hero Conference and more.

Lauren Van Woerden
SEO & CONTENT SPECIALIST

With a background working in various industries and growing up with business owners for parents, Lauren approaches her work in SEO with true problem-solving and solution-oriented thinking. As a self-taught SEO, she is tenacious about learning & researching new search engine optimization nuances as the industry constantly changes over time. Lauren specializes in keyword research, on page optimization, local SEO listings, schema markup, and much more.

Presenter

Warren Thompson
CO-FOUNDER & MANAGING DIRECTOR

Warren has 13+ years of experience in marketing. His expertise crosses many facets of marketing and digital marketing including brand strategy, web design, content strategy, copywriting, SEO, analytics, online paid ads, funnels, and more. In his last role, as Marketing Director at Kintec: Footwear + Orthotics, Warren built a cross-functional marketing team of seven while consistently achieving record year-over-year sales numbers. In 2018, he co-founded Ollo Metrics and has helped dozens of clients achieve unprecedented success in digital marketing as seen in many of Ollo Metric’s case studies. When he’s not working with Ollo Metrics clients, he teaches digital marketing classes and presents at BrainStation, Small Business BC, Vancouver Startup Week, PPC Hero Conference and more.

Presenter

Lauren Van Woerden
SEO & CONTENT SPECIALIST

With a background working in various industries and growing up with business owners for parents, Lauren approaches her work in SEO with true problem-solving and solution-oriented thinking. As a self-taught SEO, she is tenacious about learning & researching new search engine optimization nuances as the industry constantly changes over time. Lauren specializes in keyword research, on page optimization, local SEO listings, schema markup, and much more.

“With a growth mindset and the right guidance, we believe that you have everything you need to succeed in digital marketing.”

Warren Thompson

Co-Founder & Managing Director, Ollo Metrics

What our clients are saying

Warren and the Ollo Metrics team are a joy to work with. They are knowledgeable, collaborative, and able to explain digital marketing in an informative and approachable manner. We greatly appreciate their transparency in campaign tracking and reporting. Highly Recommended!

BC211

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What our clients are saying

Ollo Metrics has been a great partner for Capilano University. They are exceptional at performance marketing and advanced analytics, but most importantly they are great human beings to work with.
In a short time, Ollo Metrics to developed custom multi-level marketing dashboards to increase transparency on all our marketing efforts across the university. Getting everyone’s eyes on the right metrics has been crucial to improving conversion rates, and also budget efficiency. The Ollo team is always friendly and professional, and their systems have helped us keep our advertising campaigns more organized than ever.

Capilano University – Rafael Gi, BBA Director, Marketing & Digital Experience

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Ready to optimize your website & blog for SEO?

Join us at our webinar and learn more about how to structure your website and blog for SEO.

We are a Digital Marketing Agency in Vancouver, BC, Canada. We specialize in Google Ads, Social Media Ads, and SEO (Search Engine Optimization). What makes us different from other agencies is that we place a heavy emphasis on marketing analytics to help connect the dots between marketing costs and revenues generated.