Alpha Carpet Cleaning Ltd has been providing a higher standard of cleaning to homeowners and local businesses in the Lower Mainland since 2005. With the growing number of competitors entering the market, Alpha Carpet sought out Ollo Metrics to improve its digital marketing strategies to increase market share and find new customers.
The goal of Alpha Carpet’s digital marketing strategy was to increase profitability and find new opportunities to generate more leads.
With the entry of new competitors into the niche market of carpet cleaning and air duct cleaning, along with the current pandemic, Alpha Carpet faced a challenge to continue the company’s growth. They wanted to redesign their digital marketing strategy to increase profitability and find new opportunities to drive more leads.
Within the first three months of working together, the Ollo Metrics team decreased Cost per conversion by 65% through Conversion Rate Optimization of digital ads. Using a mix of machine learning and manual keyword bidding brought high-converting traffic to the website and increased total conversions by 337%.
We solved this by…
Since we started working together with Alpha Carpet in July, we have seen some big wins:
Cost per acquisition
Conversion rate
Number of conversions
ROAS (return on ads spent)
I have been working with Ollo marketing for just around a year now and they have helped to increase our business substantially. Ollo has also helped reduce our ad spend which has gotten us more business and saved a lot. I would highly recommend them.
Andrew Littlejohn
President, Alpha Carpet
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We are a Digital Marketing Agency in Vancouver, BC, Canada. We specialize in Google Ads, Social Media Ads, and SEO (Search Engine Optimization). What makes us different from other agencies is that we place a heavy emphasis on marketing analytics to help connect the dots between marketing costs and revenues generated.
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