CEFA Early Learning is a leader in education for children ages 1 to 5. They offer the finest and most sophisticated early learning daycare and preschool programs based on the latest research in child and brain development. CEFA’s strong franchise model and excellent reputation make it one of Canada’s largest and fastest-growing organizations in its field.
With 36 locations in BC, Alberta and Ontario, and more opening soon, CEFA was looking for a marketing partner to work with on revamping their digital marketing campaigns and increasing the occupancy rate for each of their schools.
The Ollo Metrics team started by setting up proper Marketing Analytics to connect the website analytics with CEFA’s CRM conversion data. Then, we restructured all Google, Facebook & Programmatic Ads campaigns to optimize traffic and results.
Through Conversion Rate Optimization for audience targeting, messaging, bidding strategies and new tactics, we were able to use CEFA’s advertising budget more efficiently, which helped decrease the Cost per Acquisition by 60% on Google Ads and 24.5% on Facebook ads.
We solved this by…
Decrease Cost per Acquisition in Google Ads (PoP)
Decrease Cost per Acquisition in Facebook Ads (PoP)
Increase in the number of inquiries (PoP)
Increase in the number of applications (PoP)
*January 1 – March 31, 2022 (Spring Enrollment period)
“I am so very impressed with Warren and Kristina and the team at Ollo Metrics. Our company is rapidly expanding, and since we have begun working together, the Ollo Metrics team have been earnest and voracious about understanding our growing company dynamics, our consumer journey, and our competitive landscape, in order to drive effective digital strategy. We needed support at both the brand level, and at the hyperlocal level. Warren and Kristina provide custom support and solutions that continue to achieve great success because they know our business so well. They know our business because they work very hard every day to understand it. Their dedication to continuous improvement is extraordinary. We have only won with Ollo Metrics.”
Peter Salvador
Senior Director of Marketing, CEFA Early Learning
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We are a Digital Marketing Agency in Vancouver, BC, Canada. We specialize in Google Ads, Social Media Ads, and SEO (Search Engine Optimization). What makes us different from other agencies is that we place a heavy emphasis on marketing analytics to help connect the dots between marketing costs and revenues generated.
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