How Landings Real Estate Group Used Google Search Ads to Increase Occupancy at Their 9 Multi-Family Properties

Landings Real Estate Group is a private real estate firm that acquires, develops, and manages multi-family properties throughout the Eastern United States. With the primary goal of reaching and maintaining 100% occupancy at their 9 apartment communities, Landings Real Estate Group was looking for an agency that could help them with a digital marketing strategy to bring them closer to their occupancy goals.

Challenge

The Covid-19 pandemic created many challenges for the real estate market, and efficient management of marketing costs became inevitable for all real estate firms. Ollo Metrics worked with Landings Real Estate Group’s marketing team to identify and implement the right digital marketing strategies needed to capture potential customers who were ready to rent.

Through continuous campaign optimization and creative A/B testing, Ollo Metrics increased Landings Real Estate Group’s Google Ads conversions by 115% while decreasing their cost per conversion by 36%. This ultimately led to an 88% increase in their digital marketing campaigns’ overall Return on Ad Spend (ROAS).

Solution

We solved this by…

Setting up advanced conversion & event tracking in Google Analytics
Constantly optimizing campaigns on a property-by-property basis to drive conversions and increase conversion rate
Creative A/B testing on all campaigns
Optimizing website content to provide a better user experience
Creating custom reports to assess performance & identify opportunities to improve ROAS continuously

Results

115%

Increase in Conversions PoP

64%

Increase in Conversion Rate PoP

36%

Decrease in Cost per Conversion PoP

88%

Increase in Return on Ad Spend PoP

What Our Clients Have to Say

“Ollo Metrics is a wealth of knowledge and a wonderful resource for our small marketing team. Their customer service and commitment to their client’s success are truly amazing! Charles, Natasha and the rest of the team are extremely reliable, friendly and true professionals in the industry. I highly recommend their services to any organization looking to make or improve their digital presence and reputation”.

Brian Werner

Marketing Director, Landings Real Estate Group

Talk With Us About Your Digital Marketing Needs

Schedule a free call with an Ollo Metrics Expert and take control of your digital marketing.

We are a Digital Marketing Agency in Vancouver, BC, Canada. We specialize in Google Ads, Social Media Ads, and SEO (Search Engine Optimization). What makes us different from other agencies is that we place a heavy emphasis on marketing analytics to help connect the dots between marketing costs and revenues generated.

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info@ollometrics.com
604-398-8844
301-1290 Howe St.,
Vancouver, BC, V6Z 0C2
Canada

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