MyLens is an up-and-coming eyewear and contact lens distributor based in Vancouver, BC. They offer a seamless online purchasing experience, with excellent customer service and guaranteed low prices. When MyLens launched their brand, they entered a crowded market with tough competition. However, with the help of Ollo Metrics, they were able to increase their net sales by 1080% and profitably grow their brand.
The team at MyLens faced significant challenges right from the start. Being a new brand in a market with large established competitors, including Clearly and Kits which employ aggressive promotional tactics, MyLens needed to take a different approach.
The team at Ollo Metrics worked to create a digital marketing strategy with offers that ensured that MyLens stood out from the crowd while building a reputation as a trusted online eyewear retailer.
With a two-pronged Facebook and Google advertising approach, MyLens increased its net sales by 1080% between Q4 2021 and Q1 2022.
We solved this by…
Increase net sales
Increase Google Ads Return on Ad Spend
Increase Facebook Ads Return on Ad Spend
Decrease Cost per Acquisition in Google ads
Decrease Cost per Acquisition in Facebook ads
“Ollo Metrics consistently provides valuable insights and recommendations when it comes to our digital marketing needs. We greatly appreciate the time and dedication taken to dive deeply into industry metrics and provide ideas and solutions to consistently increase and enhance our ROI, sales, brand reputation, brand awareness, and many other important KPI’s. The team is friendly, considerate and knowledgeable, and has been a pleasure to work with.”
Tyler Mann
Operations Manager, MyLens
Schedule a Free Call with an Ollo Metrics Expert and take control of your digital marketing.
We are a Digital Marketing Agency in Vancouver, BC, Canada. We specialize in Google Ads, Social Media Ads, and SEO (Search Engine Optimization). What makes us different from other agencies is that we place a heavy emphasis on marketing analytics to help connect the dots between marketing costs and revenues generated.
CERTIFICATIONS
