How Pacific Sands Beach Resort Increased Their Online Bookings By Revamping Their Digital Marketing Strategy
Pacific Sands is a renowned beachfront resort located in the popular tourist destination, Tofino, BC.
With stunning ocean views, luxurious accommodations, and a wide range of amenities, Pacific Sands has established itself as a premier destination for travellers seeking a relaxing and unforgettable experience.
Challenge
Pacific Sands’ current analytics setup didn’t allow them to see their online booking system data in Google Analytics and their ad platforms like Google Ads & Meta Ads (Facebook & Instagram).
The resort was struggling during the off-season to maintain a steady stream of online bookings and needed to reach their target audience with creative offers that would increase bookings at a profit.
Ollo Metrics collaborated closely with Pacific Sands marketing team to build a digital strategy that targeted multiple stages of their customer journey across key audience segments. By implementing this strategy, we helped Pacific Sands achieve a 23% increase in Online Bookings and a 29% increase in Online Revenue from Bookings.
We revamped the brand’s Google Ads structure, brought in rigorous ad testing, and incorporated new tactics like Meta & YouTube Remarketing Ads into the mix. These efforts led us to successfully achieve a 22% increase in website sessions and a 19% increase in website conversion rate.
Solution
We solved this by…
- Building a custom integration to measure dynamic booking values through WebRezPro, their online booking system
- Conducting thorough keyword research to find high-value keywords
- Tailoring and optimizing campaigns with a focus on the consumer journey
- Expanding reach and visibility by restructuring their Google, YouTube and Meta ads copy
- Continually testing & optimizing ad creative, copy, audiences, keywords, and geotargeting
Results
▲ 22%
In Website Sessions
▲ 19%
In Website Conversion rate
▲ 23%
In Online Bookings
▲ 29%
In Online Revenue from Bookings
What Our Clients Have to Say
“I have the pleasure of working with Warren, Kristína, and Kelly on a monthly basis. Focussing on digital advertising in the forms of paid search, display, video and social campaigns. They are immensely knowledgeable and up-to-date on marketing best practices and trends. However, the most valuable asset for me has been their expertise within the analytical side of Google AdWords, providing high-quality reports which I can directly utilize in my overall marketing strategies. What started as a small analytics contract has turned into a year-long paid advertising contract, and I foresee many more partnerships down the road. Thanks team!”
Markus McRurie
Marketing Director, Pacific Sands
Talk With Us About Your Digital Marketing Needs
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We are a Digital Marketing Agency in Vancouver, BC, Canada. We specialize in Google Ads, Social Media Ads, and SEO (Search Engine Optimization). What makes us different from other agencies is that we place a heavy emphasis on marketing analytics to help connect the dots between marketing costs and revenues generated.
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