How The Arts Connection Successfully Implemented a Rebranding Strategy and Increased Their Return on Ad Spend

The Arts Connection has been a leading center for children’s arts education in Richmond, British Columbia for over thirty years. There are two brands under its umbrella: The Arts Conservatory and the Renaissance Academy of Learning.

The Renaissance Academy of Learnin g operates a premium daycare/early learning facility, unique summer camps, extracurricular programs and before and after school activities. The Arts Conservatory encourages children and youth to develop their vast capabilities as driven and confident leaders to become the catalyst of inspiration for their communities. The campus is home to three art schools: the School of Music, the School of Visual Arts, and the School of Dance.

Challenge

In 2021, The Arts Connection was undergoing a rebranding process for both of its brands – Renaissance Academy and The Arts Conservatory. The project involved creating new brand identities, two new websites, updated messaging, and a comprehensive marketing strategy for the rollout.

Ollo Metrics stepped into the picture during the rebranding process to help build and implement all aspects of the new digital marketing strategy, including Google Ads, Facebook Ads, Local SEO and Analytics.

Our team started by doing a comprehensive analytics setup on the two new websites while enabling cross-domain tracking and allowing The Arts Connection to view visitor behaviour until the point of purchase on their 3rd party booking software.

Next, we launched new Google Ads and Facebook Ads campaigns and optimized them for Return on Ad Spend (ROAS) by A/B testing messaging and ad creative to build progressively more successful campaigns. This approach saw The Arts Conservatory’s ROAS increase by 232% and Renaissance Academy’s ROAS increase by 818%.

Solution

We solved this by…

Accurately configuring Google Analytics and custom event tracking on the new websites
Conducting extensive keyword research and a full competitor/industry audit
Repurposing audience targeting between 2021 and 2022
A/B testing on all bidding strategies, copy and creative assets
Optimizing campaigns based on Return on Ad Spend
Building custom dashboards to consistently assess the performance

Results

400%

Increase in Conversions YOY for Arts Conservatory

232%

Increase in Return on Ad Spend YOY for Arts Conservatory

457%

Increase in Conversions YoY for Renaissance Academy

818%

Increase in Return on Ad Spend YOY for Renaissance Academy

*May 1 – July 31, 2022

What Our Clients Have to Say

“I’ve known Warren for a while now, he was my instructor at Brainstation. When I started a new job as a Marketing Manager with a small team and a whole rebranding in my hands I knew I needed all the help I could get. I’m so glad I remembered him, and hiring Ollo was the best decision for us. They are ALWAYS on top of their (and your) game. They are extremely organized and so good at what they do! We’re seeing a lot of results, and I 100% recommend them for your company. He has the best team, and they are all amazing. Trust me, hire them, you won’t regret it.”

Laisa Schutz

Marketing Manager, The Arts Connection

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We are a Digital Marketing Agency in Vancouver, BC, Canada. We specialize in Google Ads, Social Media Ads, and SEO (Search Engine Optimization). What makes us different from other agencies is that we place a heavy emphasis on marketing analytics to help connect the dots between marketing costs and revenues generated.

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