Live Webinar
April 3, 2024
11:00 - 11:45am PST

Budgeting for Impact

Aligning Your Advertising Spend with Business Objectives

Stop relying on guesswork to create your marketing budgets! Instead, learn how to create a marketing budget that’s reverse-engineered from your business goals. In this live webinar with the Ollo team, you will be joining other marketers and business leaders in learning how to use a “Goals-Based Budgeting” approach in your marketing. You’ll also learn about the relationship between marketing metrics and how to identify your crucial “North Star KPI” to stay on track.

Register for this workshop and you will learn:

How to calculate a digital marketing budget for your business
How to forecast and allocate budget based on your goals
How to connect the dots between all of your main digital marketing metrics
How to identify your “North Star KPI” to stay on track

Free Resources

In addition to what you will learn in our webinar, we want to give you exclusive access to our most essential budget planning tool. This tool will elevate your budget planning skills to the next level:

Your Instructor

Your Co-Presenter

Warren Thompson
CO-FOUNDER & MANAGING DIRECTOR @ OLLO METRICS

Warren has 16+ years of experience in marketing. His expertise crosses many facets of marketing and digital marketing including brand strategy, web design, content strategy, copywriting, SEO, analytics, online paid ads, funnels, and more. In his last role, as Marketing Director at Kintec: Footwear + Orthotics, Warren built a cross-functional marketing team of seven while consistently achieving record year-over-year sales numbers. In 2018, he co-founded Ollo Metrics and has helped dozens of clients achieve unprecedented success in digital marketing as seen in many of Ollo Metric’s case studies. When he’s not working with Ollo Metrics clients, he teaches digital marketing classes and presents at BrainStation, Small Business BC, Vancouver Startup Week, PPC Hero Conference and more.

Kristina Cickova
HEAD OF CLIENT SERVICES @ OLLO METRICS

Kristina is an enthusiastic marketing strategist with a background in media, healthcare, construction, and security. She is passionate about collaborating with companies to identify and implement digital strategies that drive meaningful results. No matter how big or small the business is, she always takes the time to deeply understand the client’s brand’s story to help boost the growth. Kristina is constantly seeking out new skills to develop as a digital marketer.

“With a growth mindset and the right guidance, we believe that you have everything you need to succeed in digital marketing.”

Warren Thompson

Co-Founder & Managing Director, Ollo Metrics

What our clients are saying

Warren and the Ollo Metrics team are a joy to work with. They are knowledgeable, collaborative, and able to explain digital marketing in an informative and approachable manner. We greatly appreciate their transparency in campaign tracking and reporting. Highly Recommended!

BC211

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What our clients are saying

Ollo Metrics has been a great partner for Capilano University. They are exceptional at performance marketing and advanced analytics, but most importantly they are great human beings to work with.
In a short time, Ollo Metrics to developed custom multi-level marketing dashboards to increase transparency on all our marketing efforts across the university. Getting everyone’s eyes on the right metrics has been crucial to improving conversion rates, and also budget efficiency. The Ollo team is always friendly and professional, and their systems have helped us keep our advertising campaigns more organized than ever.

Capilano University – Rafael Gi, BBA Director, Marketing & Digital Experience

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What our clients are saying

When I began to think about how you would learn about budgeting in this field, that was when this workshop was mentioned which piqued my interest and enticed me to sign up to learn more, and in the workshop it answered exactly the things that I was wanting to know along with going through the use of the tool provided which is absolutely amazing and usable by anyone who is just starting to get into this or someone who has been in this line of work for a while now.

Thomas Catling

We are a Digital Marketing Agency in Vancouver, BC, Canada. We specialize in Google Ads, Social Media Ads, and SEO (Search Engine Optimization). What makes us different from other agencies is that we place a heavy emphasis on marketing analytics to help connect the dots between marketing costs and revenues generated.