The Levels of Awareness Framework
Organize your website content in a way that optimizes for your users’ level of awareness of your products and services. Using this framework will help you rank higher on search engines like Google by driving qualified traffic to the right content on your website.
‘Website architecture’ is how a website’s pages are structured and linked together. An ideal website architecture helps users and search engine crawlers easily find what they’re looking for on your website.
The problem that most businesses face is that as they add more content to their website, their website architecture gets cluttered and confusing. This leads to a worse experience for users and will actually hurt your search engine authority in the long run.
In this webinar, you will learn a framework for organizing your website content so that the right people (and search engines crawler) find the right page based on their search.
Warren has 13+ years of experience in marketing. His expertise crosses many facets of marketing and digital marketing including brand strategy, web design, content strategy, copywriting, SEO, analytics, online paid ads, funnels, and more. In his last role, as Marketing Director at Kintec: Footwear + Orthotics, Warren built a cross-functional marketing team of seven while consistently achieving record year-over-year sales numbers. In 2018, he co-founded Ollo Metrics and has helped dozens of clients achieve unprecedented success in digital marketing as seen in many of Ollo Metric’s case studies. When he’s not working with Ollo Metrics clients, he teaches digital marketing classes and workshops at BrainStation, Small Business BC, Vancouver Startup Week, and more.
“With a growth mindset and the right guidance, we believe that you have everything you need to succeed in digital marketing.”
Warren Thompson
Co-Founder & Managing Director, Ollo Metrics
Warren and the Ollo Metrics team are a joy to work with. They are knowledgeable, collaborative, and able to explain digital marketing in an informative and approachable manner. We greatly appreciate their transparency in campaign tracking and reporting. Highly Recommended!
Ollo Metrics has been a great partner for Capilano University. They are exceptional at performance marketing and advanced analytics, but most importantly they are great human beings to work with.
In a short time, Ollo Metrics to developed custom multi-level marketing dashboards to increase transparency on all our marketing efforts across the university. Getting everyone’s eyes on the right metrics has been crucial to improving conversion rates, and also budget efficiency. The Ollo team is always friendly and professional, and their systems have helped us keep our advertising campaigns more organized than ever.
Rafael Gi, BBA Director, Marketing & Digital Experience.
Join us at our webinar and learn more about how to use the Levels of Awareness Framework to
enhance your website content and blog posts.
We are a Digital Marketing Agency in Vancouver, BC, Canada. We specialize in Google Ads, Social Media Ads, and SEO (Search Engine Optimization). What makes us different from other agencies is that we place a heavy emphasis on marketing analytics to help connect the dots between marketing costs and revenues generated.
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The Metrics You Need to Scale