- Warren Thompson
- September 29, 2021
- 40 min watch
Google Ads & Facebook Ads :
The Metrics You Need to Scale
Acquire customers online at a profit so that you can scale your business.
Google Ads and other Pay-Per-Click platforms are more competitive and expensive than ever.
Knowing your key metrics is the difference between failure and success! It can easily get overwhelming to figure out the hundreds of potential metrics to watch over time.
Google & Facebook don’t show you these numbers on purpose. But the truth is, you actually
only need to know only 3 metrics to ensure that you’re growing profitably as you acquire new customers and scale your business.
You will learn :
- The only 3 metrics you need to acquire customers at a profit
- The simple math for calculating how much you can afford to pay for each click
- The biggest mistakes most companies make with their pay-per-click campaigns
Your Instructors
Warren Thompson
Co-Founder & Managing Director @ Ollo Metrics
Warren has 11+ years of experience in marketing. His expertise crosses many facets of marketing and digital marketing including brand strategy, web design, content strategy, copywriting, SEO, analytics, online paid ads, funnels, and more. In his last role, as Marketing Director at Kintec: Footwear + Orthotics, Warren built a cross-functional marketing team of seven while consistently achieving record year-over-year sales numbers. In 2018, he co-founded Ollo Metrics and has helped dozens of clients achieve unprecedented success in digital marketing as seen in many of Ollo Metric’s case studies. When he’s not working with Ollo Metrics clients, he teaches digital marketing classes and workshops at BrainStation, Small Business BC, Vancouver Startup Week, and more.
Warren Thompson
Director of Marketing
What people are saying
“Warren and the Ollo Metrics team are wonderful to work with. They helped train and equip our marketing team with the latest digital strategies to succeed as a nonprofit online. Would highly recommend them to any internal marketing teams looking to level up their digital skills. “
Carly G.
Lion’s Gate Hospital Foundation
Click Here
What people are saying
“Warren is a regular speaker for Small Business BC since Dec 2019. His presentations are well laid out and easy to understand. Communication style clear and engaging. He is a pleasure to work with. “
Tuan Pham
Small Business BC
Click Here
Ready to Scale Your Business?
Watch our Facebook and Google Ads webinar and learn
how to profitably acquire customers online.
We are a Digital Marketing Agency in Vancouver, BC, Canada. We specialize in Google Ads, Social Media Ads, and SEO (Search Engine Optimization). What makes us different from other agencies is that we place a heavy emphasis on marketing analytics to help connect the dots between marketing costs and revenues generated.
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